Kat Von D is a world-renowned tattoo artist, model, and musician who has built a massive following among the alternative beauty community. In 2008, she launched her eponymous makeup brand, Kat Von D Beauty, with the mission to create high-performance, cruelty-free cosmetics for all skin types. Today, KVD Beauty is one of the fastest-growing brands in the industry, thanks to its unapologetically bold products and inclusive message.
Kat Von D is a world-renowned tattoo artist, model, and musician who has parlayed her success in those arenas into owning her own successful makeup line, KVD Beauty. The brand is vegan and cruelty-free, two things that are very important to Kat Von D. She has said in interviews that she wanted to create a beauty line that was accessible to everyone, regardless of their budget. And she seems to have succeeded – KVD Beauty is beloved by makeup junkies and casual users alike.
So does Kat Von D own KVD Beauty? Yes, she does! 100%.
She started the brand from scratch with her own money and creative vision. It’s truly her baby. And we think it’s safe to say that it’s in good hands – Kat Von D is passionate about making sure her products are top-notch and perfect for all types of skin tones and occasions.
So whether you’re looking for a new everyday foundation or some killer liquid lipstick for your next night out, you know you can trust Kat Von D and KVD Beauty to deliver quality product every time.
Credit: www.dazeddigital.com
Who Owns Kat Von D Cosmetics Now?
In February 2016, Kat Von D sold her company to Kendo, a beauty subsidiary of LVMH. The terms of the deal were not disclosed, but Forbes estimated the sale price to be around $500 million.
Kat Von D founded her eponymous cosmetics line in 2008.
The brand is best known for its long-lasting liquid lipstick, which has become a cult favorite among beauty enthusiasts. In recent years, Kat Von D Beauty has expanded its product range to include foundation, eyeshadow palettes and more.
Kendo is a beauty incubator that was founded in 2010 by Louis Vuitton Moët Hennessy (LVMH).
Kendo works with some of the biggest names in the beauty industry, including Marc Jacobs Beauty, Bite Beauty and Fenty Beauty by Rihanna.
The acquisition of Kat Von D Beauty marks a significant milestone for Kendo – it is the first time that the company has owned a majority stake in one of its brands. Prior to this, Kendo had operated as more of a consultant for its portfolio brands.
With the addition of Kat Von D Beauty, Kendo now boasts an impressive roster of 14 brands. Some of Kendo’s other notable brands include Anastasia Beverly Hills, Ole Henriksen and Milk Makeup.
Why Did Kvd Change Name?
In May of this year, KVD Beauty announced that they would be changing their name to Kisses. This was done in order to better reflect the brand’s mission and values.
Kisses has always been about empowering women and helping them feel beautiful in their own skin.
The new name is a nod to that, as well as the fact that the brand’s products are all about giving you a kiss of color.
The change comes at a time when the beauty industry is undergoing a major shift. Consumers are becoming more interested in brands that are inclusive and have values that align with their own.
KVD Beauty has always been ahead of the curve when it comes to inclusivity. Their foundation shades range from light to dark, and they were one of the first brands to offer vegan and cruelty-free makeup products.
The new name is just another way for the brand to show its commitment to being inclusive and accessible to all.
So whether you’re looking for a little bit of color or a lot, Kisses has got you covered.
What is Kat Von D Makeup Called Now?
In July 2020, Kat Von D Beauty was renamed to KVD Vegan Beauty. The change was made in order to better reflect the brand’s commitment to vegan and cruelty-free products. All of the brand’s products are now suitable for vegans, and they continue to be free of animal testing.
Why Kat Von D Quit Her Own Makeup Line & Sold It To Kendo
How Much Did Kat Von D Sell Her Makeup Brand for
In 2017, Kat Von D sold her namesake makeup brand to Kendo Holdings Inc. for an undisclosed amount. The sale came as a surprise to many, as Kat Von D is one of the most well-known names in the beauty industry. However, it seems that the decision was purely financial, as Kat Von D stated that she wanted to focus on her other businesses and projects.
Regardless of the reason, it’s clear that Kat Von D’s brand is valued highly, and we can only imagine how much money she made from the sale!
Conclusion
Kat Von D is a tattoo artist, model, and musician who founded KVD Beauty in 2008. The brand is best known for its vegan and cruelty-free makeup products. Kat Von D herself is no longer involved with the company, but it continues to bear her name and be successful.
