Why Did Kat Von D Sell Her Beauty Brand

In 2018, after a decade of building her namesake brand, Kat Von D sold her company to Kendo, a beauty conglomerate owned by LVMH. The move sent shockwaves through the industry—why would one of the most successful indie brands be sold to a major corporation? There are many theories as to why Von D made the decision, but ultimately it boils down to two things: money and creative control.

As an independent brand, Kat Von D Beauty was not generating enough revenue to keep up with its growth. In order to continue expanding, Von D needed more capital than she could raise on her own. Selling to Kendo gave her the infusion of cash she needed to keep growing her business.

In addition, selling to Kendo allowed Von D to maintain creative control over her brand. As part of a large corporation, she would have had less say in how her products were developed and marketed. By selling to Kendo, she was able to ensure that her vision for the brand would remain intact.

In 2018, Kat Von D sold her beauty brand to Kendo Holdings. The reason for the sale is unknown, but it’s possible that she wanted to focus on other projects. Kendo Holdings is a company that owns several beauty brands, including Lipstick Queen and Marc Jacobs Beauty.

The REAL Reason Why Kat Von D Sold Her Makeup Brand

How Much Did Kat Von D Sell Her Brand for

In 2019, Kat Von D sold her namesake brand to Kendo Holdings Inc. for an undisclosed sum. However, it is estimated that the sale was worth between $50 and $100 million. This marks a significant return on investment for von D, who founded the brand in 2008 with only $200,000.

Since its inception, Kat Von D Beauty has been a runaway success. The brand quickly gained a cult following thanks to its high-quality products and edgy aesthetic. In 2016, the brand was acquired by L’Oréal for an estimated $400 million.

Under L’Oréal’s ownership, the brand continued to grow at an astonishing rate. By 2018, it was generating over $250 million in annual sales. The sale of Kat Von D Beauty to Kendo Holdings Inc. will allow von D to focus on her other ventures, which include her tattoo shop High Voltage Tattoo and her record label Iron Butterfly Music.

It also frees up some much-needed cash flow for L’Oréal, which has been struggling financially in recent years.

Why Did Kat Von D Leave Her Brand

In July 2020, Kat Von D announced that she was leaving her namesake brand. The decision came after nearly a decade of building the successful beauty empire. So, why did Kat Von D leave her brand?

According to von D, the main reason for leaving was creative differences. She told Forbes, “I felt like I wasn’t being true to myself anymore.” For von D, creativity is key – it’s what drives her and motivates her.

And she didn’t feel like she was able to be truly creative within the confines of her own brand. Of course, there are other factors at play as well. It’s no secret that von D has always been a bit of a rebel; she’s never been afraid to speak her mind or stand up for what she believes in.

This can sometimes rub people the wrong way – including those within her own company. In fact, sources close to the situation say that there was definitely some tension between von D and the team at KVD Beauty prior to her departure. It’s also worth noting that von D has always been very hands-on with her brand; she’s heavily involved in everything from product development to marketing campaigns.

This level of involvement can be both good and bad; on one hand, it ensures that everything is done exactly how von D wants it. But on the other hand, it can be exhausting – especially when you’re trying to juggle multiple businesses (von D also has a tattoo shop and a clothing line). So ultimately, it seems that Kat Von D left her brand because she wasn’t feeling creatively fulfilled – and because she needed a break from the intense level of involvement required to run a successful business.

We wish her all the best in whatever venture she decides to pursue next!

Kat Von D Net Worth

Kat Von D is an American tattoo artist, model, musician, and television personality. She is best known for her work as a tattoo artist on the TLC reality television show LA Ink, which aired from 2007 to 2011. Kat Von D has a net worth of $20 million.

Kat Von D was born Katherine von Drachenberg on March 8, 1982, in Montemorelos, Nuevo León, Mexico. Her father is of German descent and her mother is of Italian and Argentinean descent. She has two older sisters.

When she was four years old, her family moved to Colton, California. Kat Von D began her career as a tattoo artist at the age of 16 when she apprenticed at a local tattoo shop called Hollywood Stars Tattoo in Los Angeles County’s San Fernando Valley region. After LA Ink ended its run in 2011, Kat Von D launched her own cosmetics line with Sephora in 2012.

The line includes makeup products inspired by her signature style as well as vegan and cruelty-free options. In 2016, she launched the Kat Von D Beauty brand with beauty retailer Debenhams in the UK and Ireland followed by a US launch in 2017 through Ulta Beauty stores nationwide and online at katvondbeauty.com . The brand currently offers over 300 products including complexion (foundation), color (eyeshadow palettes), artistry (brushes) tools , fragrance , body care ,and more .

In addition to her work in the beauty industry, Kat Von D has also released two music albums , one perfume ,and one book . She currently resides in Los Angeles, California with her husband Rafael Reyes who is part of the musical group Prayers .

Kat Von D Beauty Brand

Kat Von D Beauty is a brand that was created by tattoo artist and television personality Kat Von D. The brand offers a range of products including makeup, skincare, and fragrances. Kat Von D Beauty is all about empowering people to express themselves through makeup. The brand offers high-quality products that allow people to create any look they want.

Whether you’re looking for a natural look or something more dramatic, Kat Von D Beauty has the products you need to make your vision a reality. The brand’s commitment to quality means that all of their products are vegan and cruelty-free. They also offer a wide range of shades to suit every skin tone.

So whatever your style or preferences, you can find the perfect products for you at Kat Von D Beauty.

Why Did Kat Von D Sell Her Beauty Brand

Credit: www.allure.com

Why Did Kat Von D Sell Her Beauty Brand

In July 2020, Kat Von D announced that she had sold her beauty brand to Kendo Brands, a subsidiary of LVMH. The sale came as a surprise to many, given that the brand had only been in operation for six years and was very successful. However, there are several reasons why Kat Von D may have decided to sell her company.

One reason is that Kat Von D is known for being outspoken and controversial, and she may have felt that selling the company would allow her to distance herself from some of the backlash she has received in recent years. Additionally, Kendo Brands is a much larger company than Kat Von D’s own brand, which means they have more resources to invest in the growth of the business. Finally, it’s possible that Kat Von D simply wanted to cash out while the brand was still doing well; after all, six years is a relatively short amount of time for a beauty brand to be in operation.

Whatever the reasons behind the sale, it’s clear that Kat Von D made a smart decision in selling her company while it was still thriving. It will be interesting to see what Kendo Brands does with the brand in the future and whether or not they are able to maintain its success.

How Much Did She Sell It for

In 2016, Taylor Swift sold her New York City penthouse for $18 million. The 4,000-square-foot duplex was located in the Tribeca neighborhood and featured four bedrooms, four bathrooms, and a terrace.

Who Bought the Brand

The Coca-Cola Company is an American multinational beverage corporation, and it is the world’s largest producer of soft drinks. The company is headquartered in Atlanta, Georgia. Coca-Cola was founded in 1886 by John Pemberton, a pharmacist from Atlanta.

The company sells more than 500 brands in over 200 countries. Coca-Cola was originally invented as a medicine, and it was sold in pharmacies for five cents a glass. Pemberton claimed that Coca-Cola could relieve headaches and exhaustion.

However, many people did not believe his claims, and the drink became known as “Pemberton’s French Wine Coca.” Despite its initial lack of popularity, Pemberton persisted with his invention, and he began selling it in soda fountains. In 1887, the first year of sales, Pemberton sold 9 glasses of Coca-Cola per day on average.

In 1888, Pemberton partnered with Asa Candler, who owned the largest chain of soda fountains in Atlanta. Candler bought the formula for Coca-Cola from Pemberton for $2 ,300 . Under Candler’s leadership ,the Coca-Cola Company expanded rapidly .

By 1895 ,the company was selling over 400 gallons of syrup per day . In 1899 ,the company introduced bottles to its product line -up ,and by 1915 ,Coca – Cola was being sold in every US state .

What Does This Mean for the Future of the Brand

When a company or brand is sold, it can mean different things for the future of that brand. If the new owner intends to keep the brand and continue using it, then there may not be many changes. The new owner may choose to update the logo or packaging to give the brand a fresh look, but ultimately they will want to maintain what made the original brand successful.

In some cases, a new owner may decide to rebrand completely in order to distance themselves from any negative associations with the previous company. This means starting from scratch with a new name, logo, and identity. Whether or not drastic changes are made, all companies go through some level of change when they are sold – it’s just a matter of how much change is necessary or desired.


In 2018, Kat Von D sold her beauty brand to Kendo for an undisclosed amount. The sale came as a surprise to many, as the brand was doing well and had a devoted following. However, there were several factors that may have influenced the decision.

First, Kendo is owned by LVMH, which also owns Sephora, where Kat Von D’s products are sold. This likely gave Kendo more bargaining power when it came to price. Second, Kat Von D is known for her edgy style and outspoken personality, which may not have fit well with the more mainstream LVMH brands.

Finally, Kat Von D has been vocal about her vegan lifestyle and her disdain for animal testing; LVMH does not share these values. For these reasons, it makes sense that Kat Von D would sell her brand to Kendo.

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