Why Did Rihanna Start Fenty Beauty

Rihanna has always been a trendsetter, whether it’s with her music or her fashion. So it’s no surprise that she would also be a pioneer in the beauty industry. In September 2017, Rihanna launched Fenty Beauty, a makeup line that is inclusive of all skin types and tones.

Fenty Beauty is unique in that it offers foundation shades for people with deep skin tones, which had previously been largely ignored by the beauty industry. Rihanna started Fenty Beauty in order to give everyone the opportunity to feel beautiful, regardless of their skin color. She has said that she wants her brand to be “a celebration of diversity” (Lambert).

And indeed, Fenty Beauty has been widely praised for its inclusivity. It’s clear that Rihanna cares about making everyone feel included and beautiful—and that’s why we love her!

Rihanna is one of the most popular and successful musicians in the world, so it’s no surprise that she decided to launch her own beauty brand, Fenty Beauty. Rihanna has always been a style icon, and she wanted to create a makeup line that would be inclusive of all skin types and tones. She also wanted to create products that were affordable and easy to use.

So far, Rihanna has released two collections with Fenty Beauty, and both have been incredibly popular. The first collection included foundations in 40 different shades, as well as concealers, highlighters, and lipsticks. The second collection featured even more products, including eyeshadows, blushes, bronzers, and setting powders.

There’s something for everyone at Fenty Beauty, and that’s exactly what Rihanna intended.

The Evolution of Rihanna's Fenty Empire

Does Rihanna Own Fenty

Rihanna is one of the most successful musicians in the world, with a string of hits and awards to her name. But does she also own the fashion brand Fenty? The short answer is yes – Rihanna is the owner and creative director of Fenty, which she launched in partnership with luxury group LVMH in 2019.

The brand has been a huge success, with its inclusive approach to sizing and unique designs winning praise from fashion fans around the world. But it’s not just Rihanna’s name that’s behind Fenty – she’s heavily involved in the design process, working closely with her team on each collection. This hands-on approach has helped make Fenty one of the most exciting new brands on the scene, and we can’t wait to see what they come up with next!

When Did Rihanna Start Fenty Clothing

Rihanna’s Fenty Clothing line launched in May 2019. The collection is available exclusively at the retailer, Macy’s. Rihanna debuted the line with a fashion show at New York Fashion Week.

The collection includes clothing for women of all sizes, from XS to 3X. The line also includes plus-size and petite options. In addition to clothing, the collection includes shoes and accessories.

The collection was inspired by Rihanna’s own personal style. She wanted to create a line that was inclusive of all women, regardless of their size or shape. The clothing is designed to be flattering on all body types and can be mixed and matched to create different looks.

Rihanna has said that she wants her clothes to make women feel “confident and sexy”. She wants women to feel like they can “take on the world” when they wear her clothes. So far, the response to the collection has been positive, with many women praising its inclusivity and style.

Fenty Beauty Mission Statement

Fenty Beauty’s mission statement is simple but powerful: “To celebrate and liberate the diversity of beauty.” This message is clear in everything they do, from their inclusive shade range to their innovative products. They want everyone to feel beautiful and confident, no matter who they are or what they look like.

This brand is all about celebrating individuality and empowering people to express themselves however they want. And that’s something we can all get behind.

Fenty Beauty Marketing Strategy

Fenty Beauty, created by Rihanna, is a makeup and skincare brand that caters to all skin types and tones. The brand offers a wide range of products, from foundations to lipsticks, that are all vegan and cruelty-free. Fenty Beauty’s marketing strategy focuses on inclusivity and diversity, which is reflected in both the advertising campaigns and the shade ranges of the products.

This approach has been successful in attracting a wide range of customers, resulting in Fenty Beauty becoming one of the fastest-growing beauty brands.

Why Did Rihanna Start Fenty Beauty

Credit: www.allure.com

Why Did Rihanna Launch Fenty?

Rihanna is one of the most popular singers in the world, and she has a huge fan base. She decided to launch her own line of beauty products called Fenty because she wanted to offer something for everyone. Rihanna wants her fans to feel included and beautiful, no matter what their skin tone or type is.

Fenty is all about inclusivity, and that’s why it’s so popular. There are very few beauty brands that cater to all skin types, but Fenty does just that. Rihanna worked hard to develop a range of products that would be perfect for all kinds of people, and she succeeded.

If you’re looking for a brand that offers something for everyone, look no further than Fenty!

Why Did Rihanna Name Her Brand Fenty?

Rihanna named her fashion brand, Fenty, after her last name. She wanted a name that would be easy for people to remember and that represented her. Rihanna is known for being inclusive and diverse, so she wanted a name that would reflect that.

The “f” in Fenty also represents the fact that Rihanna is from Barbados.

How Did Rihanna Launch Fenty Beauty?

Rihanna’s Fenty Beauty was created with the modern woman in mind. The brand was designed to be inclusive, offering a wide range of shades for all skin tones. Rihanna wanted to make sure that everyone felt represented and that no one was left out.

Fenty Beauty launched in September 2017 with an initial release of 40 foundation shades. The line quickly became a hit, selling out within hours. Since then, Rihanna has released several new products, including concealers, highlighters, blushes, and lipsticks.

With her inclusive approach to beauty, Rihanna has become a role model for women all over the world. She is proving that anyone can be beautiful, no matter their skin color or size. Thank you, Rihanna!

When Did Rihanna Start Working on Fenty Beauty?

Rihanna started working on Fenty Beauty in early 2016. She wanted to create a beauty line that was inclusive of all skin types and tones, something that she felt was missing from the beauty industry. After months of research and development, Fenty Beauty launched in September 2017 with an impressive range of products that have since taken the beauty world by storm.

Rihanna’s commitment to quality and inclusivity has made Fenty Beauty one of the most successful new brands in recent years.


Rihanna started Fenty Beauty because she wanted to create a makeup line that was inclusive of all skin types and shades. She was tired of seeing only a limited selection of foundation shades on the market, and she wanted to create a brand that would be more representative of the world’s population. Fenty Beauty has been praised for its wide range of foundation shades, as well as its other products that are designed to work well on all skin types.

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