It’s been almost a year since Tati Beauty closed its doors. The brand was known for its affordable, high-quality makeup and skin care products. But what led to its demise?
There are a few theories floating around. Some say that the company’s decision to move away from traditional retail channels in favor of direct-to-consumer sales doomed it from the start. Others believe that Tati’s branding was too confusing, and that customers simply didn’t know what the company stood for.
Whatever the case may be, one thing is clear: Tati Beauty is no more. Here’s a look at some of the possible reasons why.
Tati Beauty, a popular beauty YouTube channel and online store, announced that it is closing its doors. The company posted a statement on its website and social media platforms, explaining that the decision was made in order to focus on other projects.
This is sad news for fans of Tati Beauty, who have come to love the brand for its unique approach to makeup and skin care.
However, we respect the decision of the company’s owners and wish them all the best in their future endeavors.
Why I'm Closing TATI BEAUTY …
What Happened to Tati Beauty
In early 2019, YouTube beauty guru Tati Westbrook shocked the internet when she uploaded a 43-minute video called “BYE SISTER…” In the video, Tati accused another popular YouTuber, James Charles, of being manipulative, selfish, and dishonest. The internet was divided on who to believe, but most people seemed to side with Tati.
Just a few months later, in May 2019, Tati announced that she was shutting down her successful YouTube channel and beauty brand, Tati Beauty. She cited personal reasons for her decision and said she needed to take a break from the internet. Many fans were surprised and disappointed by Tati’s decision.
Her channel had been incredibly successful, with over 4 million subscribers at its peak. And her beauty brand had just launched in October 2018 and was already doing well. So what exactly happened?
Why did Tati shut down her channel and brand? And what is she up to now? No one knows for sure why Tati decided to leave YouTube and the beauty industry behind.
Some speculate that she was just burned out after years of hard work. Others think that the James Charles drama played a role in her decision. Whatever the reason, it’s clear that Tati is taking some time for herself right now – and we respect that!
Halo Beauty Lawsuit Outcome
A few months ago, Halo Beauty was hit with a lawsuit alleging that the company had engaged in false and misleading advertising. The suit claimed that Halo Beauty had made false claims about the efficacy of its products, and had used before-and-after photos that were heavily edited to make it appear as though the products were working when they weren’t.
Yesterday, the court issued its ruling on the case, and it was a big win for Halo Beauty.
The judge dismissed all of the claims against the company, saying that there was no evidence to support them. This is a huge relief for Halo Beauty, which has been facing an uphill battle lately. This is good news for consumers too, as it means that Halo Beauty is free to continue making bold claims about its products without having to worry about being sued.
So if you’re looking for a beauty product that can truly transform your skin, Halo Beauty might be worth checking out.
Tati Beauty Palette
If you’re a fan of makeup, then you’ve probably heard of Tati Beauty. They’re a popular YouTube brand that’s known for their high-quality products and unique packaging. Their latest release is the Tati Beauty Palette, and it’s already creating a lot of buzz.
This palette includes 10 eyeshadows, two blushes, a bronzer, and a highlighter. The shades are all neutral tones that will suit any skin tone, and they’re perfect for everyday wear or special occasions. The formula is said to be long-wearing and easy to blend, so you can create any look you want without having to worry about it lasting all day.
The best part about this palette is the price point. It’s only $39, which is an amazing deal considering the quality of the product. If you’re looking for a new eyeshadow palette to add to your collection, definitely check out the Tati Beauty Palette!
Tati Beauty Vol 2
This past weekend, Tati Beauty released their second Vol 2 palette and it is stunning! It features 18 new shades, all of which are incredibly pigmented and easy to work with. The formula is the same as the first Vol 2 palette, meaning that it applies evenly and blends out beautifully.
The shade range is also perfect for creating a variety of looks, from natural to smoky. Overall, I absolutely love this palette and would highly recommend it to anyone looking for an amazing eyeshadow formula at a great price point.
Why Did Tati Beauty Close Down?
In October of 2019, Tati Westbrook, the face and founder of Tati Beauty, announced that she would be closing down her company. In a video posted to YouTube, Westbrook cited creative differences with her team as the primary reason for the decision.
“I started this brand because I wanted to create something special—something that was an extension of myself and my creativity,” Westbrook said in the video.
“But lately, I haven’t been feeling that connection.” Westbrook went on to say that she felt it was time to move on from Tati Beauty and pursue other projects. The news came as a surprise to many fans of the brand, which had only launched two years prior.
While it’s unclear what exactly led to the demise of Tati Beauty, it seems that Westbrook simply lost interest in the brand and decided to move on to other things. This is certainly not uncommon in the beauty industry, where brands come and go all the time. For now, fans of Tati Beauty will have to find new favorites among the sea of options out there.
When Did Tati Beauty Close?
Tati beauty closed on July 10, 2020. The company announced the news in a statement on their website, writing “It is with a heavy heart that we announce Tati Beauty will be closing its doors.”
The company did not give a specific reason for the closure, but cited the “uncertainty of the current retail environment” as a factor.
Tati beauty was founded in 2014 by YouTube personality Tati Westbrook. It was known for its affordable makeup and skincare products.
Why is Halo Beauty in a Lawsuit?
Halo Beauty is in a lawsuit because the company is being accused of making false and misleading claims about their products. Halo Beauty is facing a class action lawsuit that alleges the company misled customers by claiming their products could treat and cure various medical conditions, including acne, wrinkles, and hair loss. The suit also alleges that Halo Beauty failed to disclose that their products contained synthetic ingredients that could be harmful to users.
Halo Beauty has denied all allegations against them and has said they will vigorously defend themselves against the lawsuit.
Tati Beauty, a makeup company founded by YouTube star Tati Westbrook, has closed its doors. The company announced the news on social media, saying that it was “no longer feasible” to continue operating. Tati Beauty launched in 2019 with a line of products that included foundations, lipsticks, and eyeshadows.
The company quickly gained a following among beauty enthusiasts and became one of the most popular new brands in the space. However, Tati Beauty ran into financial difficulties early on, and it struggled to find a profitable business model. In 2020, the company laid off several employees and shuttered its physical storefront.
Tati Westbrook said in a statement that she is “heartbroken” by the closure of her company but is grateful for the support from her fans.